Golf advertising, demo highlights

Tracking golf advertisers

Since the 2016-17 PGA Tour schedule began last October, 596 brands have combined to spend an estimated $178.85 million to advertise during PGA Tour telecasts through March 26, an increase of 3 percent compared with the same time period last season, according to SportsBusiness Journal’s analysis of iSpot.tv data. Those brands accounted for 1,714 unique ads, with total airings reaching 36,546.

By Brand

* Official PGA Tour partner

Note: Excludes spending by the PGA Tour

By spot

* Official PGA Tour partner

Note: Excludes spending by the PGA Tour

Source: iSpot.tv

Fan demos: How golf stacks up

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