Tracking golf advertisers
Since the 2016-17 PGA Tour schedule began last October, 596 brands have combined to spend an estimated $178.85 million to advertise during PGA Tour telecasts through March 26, an increase of 3 percent compared with the same time period last season, according to SportsBusiness Journal’s analysis of iSpot.tv data. Those brands accounted for 1,714 unique ads, with total airings reaching 36,546.
By Brand
| Brand | Unique spots (total no. of airings) | Estimated TV spend |
| Titleist | 22 (514) | $5,580,593 |
| FedEx* | 5 (665) | $5,375,433 |
| Microsoft Cloud* | 4 (235) | $5,121,890 |
| Mercedes-Benz | 22 (755) | $5,091,435 |
| Callaway | 9 (546) | $4,787,741 |
| TaylorMade | 14 (489) | $3,796,572 |
| GolfNow.com | 9 (1,220) | $3,288,670 |
| Geico | 34 (302) | $3,254,360 |
| Farmers Insurance | 6 (280) | $3,140,902 |
| Dell EMC | 5 (180) | $2,892,251 |
* Official PGA Tour partner
Note: Excludes spending by the PGA Tour
By spot
| Brand: Ad title | Total no. of airings (prime-time airings) | Estimated TV spend |
| Callaway GBB Epic Drivers: “Jailbreak Technology” | 190 (32) | $2,995,273 |
| Microsoft Cloud*: “Turning Insects Into Field Biologists” | 84 (9) | $2,230,215 |
| GX-7 X-Metal: “Consistency” | 258 (101) | $2,217,263 |
| FedEx*: “Passive Aggressive” | 172 (25) | $2,131,873 |
| Konica Minolta*: “Nobody Cares” | 30 (0) | $2,006,883 |
| Farmers Insurance: “Chauffeur Terrier” featuring Rickie Fowler | 114 (22) | $1,926,315 |
| Microsoft Cloud*: “Changing the Future of Golf” featuring Bryson DeChambeau | 56 (6) | $1,720,851 |
| Aflac*: “Ski Patrol” | 44 (3) | $1,644,062 |
| Mexico Tourism Board: “Riviera Maya: Live it to Believe it” | 135 (26) | $1,599,783 |
| FedEx*: “Goofy Glasses” | 155 (20) | $1,523,991 |
* Official PGA Tour partner
Note: Excludes spending by the PGA Tour
Source: iSpot.tv
Fan demos: How golf stacks up
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2016 median household income by sport |
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Note: The data listed represents regular-season demographics only. Source: Magna analysis of Nielsen Sports and US Census data |
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2016 median ages by sport |
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Note: The data listed represents regular-season demographics only. Source: Magna analysis of Nielsen Sports data |
