Leagues and Governing Bodies
Marketing and Sponsorship
Events and Attractions
Facilities
Media
Labor and Agents
Game Changers
In Depth
Colleges
Olympics
Opinion
People and Pop Culture
People can take whatever stance they want on LIV and the funding of it, is it sportswashing, fine. Fact is, look at the elevated purses [on the PGA Tour]. Did that come without the leverage provided by the existence of LIV? No it didn't.-- ESPN's Michael Wilbon, on how LIV's existence benefitted the PGA Tour.