Marketing and Sponsorship

Potential for big hot market creates short-term Eagles fans

Corona Extra saddles up as Derby’s import beer

Joint venture of 49ers, Harris Blitzer and CAA to specialize in premium, hospitality

#TeamSaks makes for sharp-dressed marketing

Media

NBC ready for another round with revamped MMA property

Sports & politics: Chuck Todd gives his take

Oath’s mission is to build stronger connection between fans and their favorite sports

Leagues and Governing Bodies

A comeback for XFL, but can it win?

Five areas the XFL can exploit

Media approach will keep younger audiences in mind with shorter games

8 markets we believe could host an XFL team

Electric car racing gets more juice in bid for exposure

NASCAR teams building esports effort

Steinbrenner sets sights on Indy Lights championship, move to top series

Tiger Shaw reshapes USS with inclusive approach

Race for U.S. Soccer presidency wide open

Meet the candidates for the U.S. Soccer presidency

First Look podcast

LPGA stresses international appeal of tour

Labor and Agents

Mayfields rely on Oklahoma ties in choosing agent Jack Mills

Franchises

‘Fan first’ pays off for Falcons, United

In Depth

League to choose Super Bowl sites through single-city negotiations

League eager to close crisis-filled season

NFL season timeline

Trading Spaces

Cold North will turn Super Bowl Week hot

No cold shoulder: Outlets focus on fans’ warmth

Events and Attractions

QuintEvents to sell Open travel, hospitality

League sponsors wrap up activation plans for massive stage

Hospitality will heat up despite the chilly weather

Paisley Park among stops for NFL players

Olympics

Sochi, Rio results halt IOC’s revenue growth

Opinion

Sporting events as targets: The increasingly scary reality

Changing landscape of media will reward flexibility, mobility

Key legal issues for esports player agreements

Cartoon: Olympic warm-ups

People and Pop Culture

People: Executive transactions

Plugged In: Adam Lippard, GMR Marketing

In The Office: Coffee / The Strategic Agency