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The NBA in 2028
League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.

League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.
Each avenue of commercial, whether it’s sponsorship, licensing, ticketing, hospitality, they’re all just kind of smoking hot, if you will, right now.-- LA28 CEO John Slusher, on the commercial momentum and excitement around the 2028 Games.