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The NBA in 2028
League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.

League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.
Community impact was embedded in the business model. ... One of the things that's different about Angel City is that their sponsorship model directly invests 10% of sponsorship dollars into the community. So that's not an add-on or nice to have. That was very much built into its business equity, on and off the pitch.-- Angel City FC co-owner Willow Bay, on making community impact a key component of the NWSL team's business model.