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When will tech firms spend big on sports?
Leagues, networks still waiting for tech, digital companies to contend for media rights.

Leagues, networks still waiting for tech, digital companies to contend for media rights.
It’s critically important that when we come to the office every day, we come with an athlete mindset and we’re here to serve them.-- Nike CEO Elliott Hill, on how he views the company’s approach in this latest turnaround effort.