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The NBA in 2028
League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.

League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.
It doesn’t take account of all the investments we make in many things, the costs of delivering the Championships to the standard that we deliver it to -- which, of course, builds a value in our brand, which, particularly for the top-10 players, they’ll see the benefits of when you look at the kind of contracts that they will have personally. Our business model, really carefully balanced over 150 years, has delivered that value -- yes, to us, yes, to British tennis -- but also back to the players.-- All England Lawn Tennis Club CEO Sally Bolton, on how a source of frustration for AELTC leadership is the player group’s proposed revenue share structure as the mode of deciding the total prize money pool.