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The NBA in 2028
League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.

League insiders offer a bold vision of how the game will look and feel a decade from now. Technology, rules, media, facilities and fans — it’s all up for grabs as we tip off our season preview.
It’s critically important that when we come to the office every day, we come with an athlete mindset and we’re here to serve them.-- Nike CEO Elliott Hill, on how he views the company’s approach in this latest turnaround effort.