New Voices Under 30: Brianna Dawson

Brianna Dawson

Director, Client Services, Athletes First Partners

Described as fearless, Brianna Dawson honed her marketing skills in Shanghai and Manila working on deals for companies like Tencent and Roc Nation. Today, she assists brands activating around the National Basketball Players Association and the U.S. Olympic and Paralympic Committee.

Age: 28

Born: Atlanta

Education: University of Southern California, B.A., dual major in Spanish and East Asian languages and cultures

In the Industry

What drew me to a career in sports: My mentor, Jené Elzie, who has worked in this industry for over 25 years, encouraged me to transition into sports and I fell in love!

Biggest surprise when I started my career: When I joined A1 Partners, I frantically made 450 note cards with NBA players’ names, teams, interests, etc., thinking to be successful in this role, I needed to single-handedly be an “all-knowing sports genius.” I quickly learned you can be passionate about this industry and successful in your job without being a subject-matter expert.  

How my generation is changing sports: Greater emphasis placed on being globally/socially conscious and cross-culturally competent individuals, including a push towards greater diversity, inclusion and equality in an industry that has historically lacked diverse representation.

In 10 years, I hope to be … : Living and working internationally again. I started my career in Shanghai and Manila and would love to live and work abroad again.

More About You

Most important lesson of the past 18 months: Practicing and cultivating gratitude, mindfulness and equanimity has the power to positively impact your mental, emotional and physical well-being and drastically improve and transform all facets of your life (both personally and professionally).

Go-to person when I need help: My parents. They have been my biggest advocates and supporters since day one, non-judgmentally listening and offering, at times, a different perspective or point of view that is always rooted in honesty, love, respect, compassion and empathy. I am eternally grateful for them both.

My inspiration: My sister for her resilience and fearlessness in the face of adversity.