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Gearing up for Super Bowl LVI
The Super Bowl is back in Los Angeles, highlighting the league's transition into a bicoastal business behemoth.
Weekly Issue
02.06.2022
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Quote of the Day
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.
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