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Star power fuels an underdog startup
Even as they were coming up in a cutthroat industry, Dan Mannix and Dave Nugent developed an easy friendship. Their client book often overlapped, but there was never any competition between them because they worked in separate services. As Mannix built up LeadDog Marketing, Nugent developed his technology firm, Omnigon. After they’d each sold their businesses in 2016, they wanted to find a way to work together directly.
