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Brand Velocity Group's sports vertical

In the months following Eli Manning’s retirement announcement in early 2020, the longtime New York Giants quarterback and his agent, Excel’s Alan Zucker, had no shortage of inbound business opportunities. One that stood out to Manning was a chance to invest in grill retailer BBQGuys alongside a recently launched private equity firm, then known as Brand Velocity Partners.

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Quote of the Day
When we’re going to a stadium or arena, there’s so much that’s already at our fingertips that we can tap into, including shore power, back-of-house infrastructure ... ushers and venue security -- all of that doesn’t exist here. So we’re really truly building this facility from the ground up.
UFC Chief Content Officer Craig Borsari, on one of the challenges of building up the White House temporary venue.
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