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SBJ: Saudi Arabia is empire on the rise
With the bottomless coffers of its Public Investment Fund at the ready, Saudi Arabia is taking steps that could upend the sports world.

With the bottomless coffers of its Public Investment Fund at the ready, Saudi Arabia is taking steps that could upend the sports world.
Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.