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Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?

In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
[Fans] don’t see Colorado, they don’t see the Rocky Mountain region and then they don’t see Rapids -- there’s nothing unique to the current crest that really creates that emotional and evocative feeling.-- Rapids CBO Haley Durmer, on one of the reasons why the team has decided to create a new crest as part of its brand refresh.