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Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
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03.09.2025
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We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.
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