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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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It would be hard to move backwards once hydration breaks have been shown to work because of the dollars associated with it. And if it's not hydration breaks, it will be something else.Horizon Sports & Experiences co-CEO David Levy, on whether hydration breaks could be seen more often after this summer's World Cup.
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