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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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It’s not meant to look like ‘we want more money,’ that it’s greedy, it’s just what’s fair. When you look at other sports, the revenue share [in tennis] is not changing.-- WTA No. 5 Jessica Pegula, on tennis players seeking more revenue sharing from the Grand Slams.
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