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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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Quote of the Day
Every game we were keeping very detailed records and a lot of data on what the results were from the drop-in announcements that we did, the merchandise that we sold, the tickets that we sold. And everything was a plus, plus, plus, plus, plus.Heat EVP and CMO Michael McCullough, on what the team found in analyzing what the upside is for having games over-the-air.
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