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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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There are some of our sponsors that have decided to invest in both sides, but some are investing only either in the men’s side or in the women’s side. The property more and more has its own independent personality.-- FIFA Chief Business Officer Romy Gai, on the the media interest and sponsorship growing for the Women’s World Cup.
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