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Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
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03.09.2025
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Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.
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