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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
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03.09.2025
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We want to bring all of the power of cinematic experiences -- whether that’s the best video quality you’ve ever seen, the most immersive experience, the atmospheric sound, etc. -- and bring that to live sports, because, frankly, live sports don’t look real good compared to what we can do in a cinema.-- Comcast Technology Fellow Michael Pilquist, on bringing RealTime4K, Dolby Vision and Dolby Atmos to NBC's Super Bowl and Olympics broadcasts.
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