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Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?

In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
In a lot of other conferences, there’s legacy thinking and traditional ways of doing things and we have this blank slate to be able to start over and build it in a new and different way, based on all of the current changes in our business.-- Pac-12 Commissioner Teresa Gould, on the new-look conference being uniquely positioned in the current world of college athletics.