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In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?

In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Of all the things I’m worried about, World Cup tickets selling below face value isn’t one of them.-- Eagle Point Credit Management founder & Managing Partner Thomas Majewski, on why his firm felt it was a safe bet to back Sports Illustrated Tickets' plan to purchase World Cup tickets and resell them.