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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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There’s an economic rationale for our investment, as well as the investment with other partners in the sport. So we do believe it has a positive ROI beyond just growing the fan base.-- Chiefs owner and NFL Finance Committee Chairman Clark Hunt, on how the league's planned professional flag football league is viewed as more than a marketing/sport development expense.
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