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Colleges
Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
Weekly Issue
03.09.2025
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People can take whatever stance they want on LIV and the funding of it, is it sportswashing, fine. Fact is, look at the elevated purses [on the PGA Tour]. Did that come without the leverage provided by the existence of LIV? No it didn't.-- ESPN's Michael Wilbon, on how LIV's existence benefitted the PGA Tour.
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