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Dunkin’ For Dollars
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
In a college world where revenue is driven by football, can March Madness bring in more money for the NCAA and member schools?
There are a lot of ingredients that make Dallas and North Texas the leading sports market for business in the country. But the most important ingredient is Monica.-- Dallas Wings Managing Partner & CEO Greg Bibb, on the effectiveness of Dallas Sports Commission Exec Dir Monica Paul in getting major events to the area.