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Disney has more than doubled its advertising revenue around the WNBA All-Star Game for a second consecutive year while selling out its available inventory earlier than it did in 2025.
Sports Business Daily: Issue
07.23.2026
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Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.
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