Showcasing its prowess as a training and fitness brand is a key priority for Nobull this week at the NFL Scouting Combine, where the burgeoning apparel company has taken over presenting sponsorship of the event that kicks off in earnest tomorrow.
One highlight of the 25,000-square-foot Athlete HQ that Nobull built in the Indiana Convention Center adjacent to Lucas Oil Stadium is a recovery lounge with PT tables, nutrition amenities and 85 pieces of equipment utilizing the latest technology from NFL partner Hyperice, including:
- Normatec 3 Legs and Normatec Go compression devices
- Hypervolt 2 Pro and Hypersphere massagers
- Vyper Go vibrating fitness rollers
- Venom 2 Back and Venom Leg heat/massage wraps
- Zero Gravity Chairs
“If they need to get body work done, if they need to get adjusted,” Nobull CMO Todd Meleney said of the 300+ prospects in Indianapolis, “they have a safe space to go do that with their trainer and they're not having to find some other space nearby the venue to get work done.”
The combine recovery lounge is the start of more tech-focused integrations for Nobull, which next week will work with Hyperice again, as well as Whoop, to give PGA Tour fans an immersive training experience at The Players Championship.
Before NFL prospects hit the field in Indy, they can get loose at a training center connected to the recovery lounge.
“In the past years, they've been warming up for the 40 in the hotel lobby at night and doing push-ups for the bench behind the curtain, and we really want to make sure that these athletes are able to showcase their best work,” Meleney said of the training facility for the NFL hopefuls.
The combine experience includes a one-on-one, concierge-style fitting of the Nobull gear prospects are wearing exclusively throughout the week, which is also tagged with Zebra Technologies' RFID chips to track data.
“Make sure it fits properly, make sure it looks good, they feel good,” Meleney explained. “And that they're ready to go and they understand how each garment type is designed to perform for them on the field.” That includes getting the right amount of compression for their shorts and shirts, as well as the right inseam fit depending on their position.
