Sports data and broadcast company AE Live has acquired Silver Spoon, a New York-based virtual production company that develops content on Unreal Engine, I reported yesterday.
Silver Spoon’s previous content partnerships include the Nickelodeon NFL Nickmas game, CBS March Madness, Fox Sports productions such as this year’s Super Bowl and the Field of Dreams game for MLB. Silver Spoon has also worked with brands like Papa Johns, Doritos and Cheetos, among others. Their work has featured immersive virtual environments and AR graphics during live broadcasts.
