Colleges

The Univ. of Missouri has picked Sodexo Live as its new athletics venues concessionaire.

Syracuse women’s basketball coach Felisha Legette-Jack on Wednesday “implored the implementation of some form of the Protect College Sports Act‚" citing a “’desperate’ need to save college athletics,” according to John Brice of USA TODAY. Legette-Jack spoke as part of a roundtable hosted by U.S. Sen...

Texas Tech representatives have told Big 12 officials that “any Big 12 sanction” related to QB Brendan Sorsby would be “met with another courtroom challenge,” according to sources cited by YAHOO SPORTS. School representatives are “actively exploring potential legal action not only against the league...

It is believed that USC will be the first college football program “to name a director of AI for football” when it announces Conor McQuiston will hold the position, according to sources cited by USA TODAY. McQuiston, who has past experience “working in analytics in both the NFL and college football,...

Opportunity and unease surround college sports as rapid change reshapes the landscape and raises new questions about its future. At the NACDA convention, college sports leaders shared candid perspectives on where the industry stands and where it could be headed next.

Oregon State is scheduled to host Texas Tech for its football home opener on Sept. 12, but whether the game will still take place “is a different matter” as criticism continues to pile up against Tech after QB Brendan Sorsby was ruled eligible, according to James Crepea of the Portland OREGONIAN. OS...

The Big 12 ADs talked with Commissioner Brett Yormark on Tuesday and, outside of Texas Tech’s Kirby Hocutt, are “united around the notion” that Texas Tech QB Brendan Sorsby “should not be eligible for next season,” according to Pete Thamel of ESPN.com. Sources mentioned that the call was the “first ...

A new antitrust lawsuit has been filed against the NCAA in federal court that “seeks to lift restrictions on what colleges pay players in revenue-sharing in 17 states, including California, Ohio, Michigan, Pennsylvania and Tennessee,” according to Brent Schrotenboer of USA TODAY. Schools currently f...

LAS VEGAS — An amalgamation of blaring music fuses with the spinning of slot machines and tumbling dice as you work your way across the Mandalay Bay casino floor and onto the expansive escalators opening up to its conference space.

Learfield’s Kim Damron chats with SBJ’s Ben Portnoy about new brand investment in college sports through NIL, storytelling, and scale. Damron shares why women’s sports and content are emerging as the next big battlegrounds for sponsors.