SBJ Executive Insight: Satisfi Labs · 7:33

In this SBJ Executive Insight, Abe Madkour interviews Don White, President and CEO of Satisfi Labs. The conversation explores the founding and mission of Satisfi Labs, the evolution of conversational AI in sports, and the challenges and opportunities for teams adopting new technology. Don shares insights on building trust in AI, risk management, and the importance of understanding business problems before implementing solutions. The discussion also covers Satisfi Labs’ growth, international expansion, and advice for organizations and individuals navigating the rapidly changing landscape of AI in sports. Chapters 00:00 – Introduction & Welcome 00:18 – Satisfi Labs Mission & Origins 00:54 – Market Need & Early Use Case 01:26 – Industry Energy & Autonomous Agents 02:01 – Choosing an AI Partner 02:53 – Brand Safety & Risk Mitigation 03:18 – AI Adoption Mindset in Sports 03:49 – Advice for Teams & Entrepreneurs 04:17 – The Future: Personalization vs. Privacy 05:29 – Business Growth & International Expansion 06:39 – Advice for AI Skeptics 07:04 – Closing Thoughts

October 7, 2025