Accelerating Intelligence: NASCAR’s AI Strategy with OpenAI - Tech Week 2026 · 14:36

Artificial intelligence is rapidly reshaping how sports organizations and media companies operate. In this session, sponsored by NASCAR, leaders from OpenAI and across the industry explore how AI, real-time analytics, and data strategies are driving the next phase of digital transformation. Speakers: Richard Bowman, NASCAR Kaelin Sprawls, Open AI From computer vision and audience insights to practical business applications, this conversation dives into how organizations can move beyond experimentation and start delivering real, measurable impact with AI. 00:00 – Introduction & OpenAI Overview 01:30 – The Evolution of Digital Transformation in Sports & Media 04:00 – From Data to Intelligence: Real-Time Analytics & Insights 06:30 – AI Applications (Computer Vision, Automation, Platforms) 09:00 – Building Practical AI Solutions (Beyond the Hype) 11:30 – Audience Insights & Personalization at Scale 14:00 – Integrating AI into Business Operations 16:30 – Challenges & Opportunities in AI Adoption 19:00 – Future of AI in Sports, Media & Entertainment

May 27, 2026