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How the NFL and Dhar Mann Turned Kindness Into a Super Bowl Win · 4:58
SBJ’s Ben Fisher is joined by the NFL's Tim Ellis and creator Dhar Mann for an inside look at the league’s “Chief Kindness Officer” campaign around the Super Bowl. They illustrated how the NFL’s speed, long‑term creator partnerships, and alignment around optimism and kindness helped the campaign resonate emotionally with audiences. Finally, they explained that the campaign was not a one-time thing — as there is a plan for additional opportunities to work with creators. #nfl #digital #dharmann #superbowl
April 23, 2026
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