SBJ Executive Insight: PGA of America · 8:18

Abe Madkour of Sports Business Journal interviews Jeff Price, Chief Commercial Officer of PGA of America, at the CAA World Congress of Sports in Los Angeles. The conversation explores the mission and growth of the PGA of America, the evolving career paths for golf professionals, and the organization’s efforts to expand access and diversity in the sport. Topics include the impact of COVID on golf’s popularity, the significance of the new Frisco, Texas campus, upcoming major championships, and the “We Love This Game” campaign. The discussion also highlights key metrics for the association, the importance of storytelling, and the ongoing commitment to growing the game for all. 00:01 Introduction & Guest Welcome 00:33 PGA of America’s Mission and Industry Role 01:22 Career Paths for Golf Professionals 02:11 Growth, Diversity, and the Next Generation 03:33 Major Championships and the Ryder Cup 05:03 The Frisco, Texas Campus Vision 06:04 Hosting Future Events and Building a Home Stadium 06:33 The “We Love This Game” Campaign and Key Metrics 07:49 Participation, Energy, and the Future of Golf 08:00 Closing Remarks

October 7, 2024