NIL, Revenue Sharing and the Rise of the General Manager in College Sports · 23:31

College athletics is entering a new operating model—schools can pay athletes, departments are redefining leadership with pro-style general managers, and the business ripple effects are touching everything from roster strategy and NIL guardrails to facilities spending and the College Football Playoff. Host Tarik El-Bashir is joined by Casey Schwab (Pathway Sports & Entertainment), George Mason Director of Athletics, Marvin Lewis, and SBJ Publisher/Executive Editor, Abe Madkour, to break down what’s changing, why it’s changing, and what comes next. 🔔Subscribe to SBJ on YouTube: https://bit.ly/41bbXaV 0:00 Cold open: the “big score” era in college sports 0:33 Intro + guests 1:07 “Around the quad”: new roles, new revenue needs, CFP uncertainty 2:02 What a collegiate GM is actually built to do 4:08 Why programs are hiring pro-style GMs 6:04 “What does Andrew Luck do day-to-day?” 7:00 Revenue sharing reshapes the playing field 9:16 House settlement basics + the new needs it creates (incl. cap) 11:30 Portfolio problem: funding non-revenue sports + Title IX litigation risk 12:40 Vanderbilt and the facilities race 15:00 Why facilities have become the “front door” to universities 16:55 Facilities as a revenue engine (premium, hospitality, experience) 17:39 The Money Minute 19:30 CFP expansion: format, leverage, and what’s next 20:00 NIL and postseason participation expectations 22:30 Buy, Sell, Hold

April 14, 2026