Driving Incremental Revenue - 2024 IAF · 27:18

This panel discussion explores strategies for generating incremental revenue in college athletics, emphasizing premium experiences, hospitality, and creative venue utilization. Speakers highlight trends such as turnkey game-day solutions, monetizing non-revenue sports, leveraging real estate development, and balancing tradition with new revenue streams like naming rights and digital content. The conversation underscores the growing importance of fan experience, convenience, and data-driven decision-making. Key Topics: - Premium Experiences & Hospitality - Creative Revenue Streams - Fan Engagement & Content Monetization Chapters: 00:00 – Introduction & Panelist Introductions 02:15 – The State of College Sports Revenue Trends 04:30 – Premium Game-Day Experiences: Why They Matter 08:10 – Innovative Venue Design & Multi-Use Spaces 11:45 – Monetizing Non-Revenue Sports & Unique Experiences 14:20 – Naming Rights, Jersey Ads & Tradition vs. Revenue 17:05 – Digital Content & Subscription Models 20:30 – Tailgating Ecosystem & Social Experience Opportunities 23:00 – Third-Party Events & Concerts as Revenue Drivers 25:10 – Rapid-Fire: Expansion, CFP, and Future Trends 26:30 – Closing Thoughts & Key Takeaways

July 24, 2025