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How the Australian Open Became a Global Festival | Amanda Del Prete Interview · 2:47
What does it take to turn the Australian Open into one of the world’s most innovative sports and entertainment events? In this conversation, Amanda Del Prete, Director of Product & Customer Experience at the Australian Open, breaks down how music, and innovation come together to create a 21‑day global festival—not just a tennis tournament. From the buzz around designing experiences for eight distinct fan personas, Amanda shares how her team blends data, creativity, and on‑the‑ground insight to deliver unforgettable moments for every type of fan. #ausopen #tennis #music
February 3, 2026
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