Fan-Centric Data: How Leagues and Teams Create Data-Driven Fan Experiences · 48:53

Leaders from the NBA, NHL, and Stellar Algo join SBJ Live to discuss how leagues and teams are building fan‑centric, data‑driven strategies. The conversation explores collaboration between leagues and clubs, turning fragmented data into unified fan experiences, the role of AI and technology in personalization, and how fan data is reshaping revenue, partnerships, and long‑term engagement across sports. Chapters 00:00 – Welcome & Session Setup 01:31 – Panelist Introductions 04:37 – Why Fan Data Matters More Than Ever 06:59 – League–Team Data Collaboration Challenges 09:12 – Creating Seamless Fan Experiences 11:11 – Team Hesitancy & Data Ownership 14:36 – Making Fan Data Actionable 16:41 – The Role of AI in Fan Data Strategy 18:47 – Most Impactful vs. Hardest Fan Data to Capture 20:30 – League vs. Team Data Advantages 22:31 – Brand Activation & Sponsorship ROI 24:20 – Early Successes with Brand Partners 26:09 – Sponsor Priorities in Digital Campaigns 30:20 – Email, CRM, and Tech Stack Complexity 33:12 – Lessons Learned & What They’d Do Differently

November 21, 2024