Industry Insight: Live Sports, Built for You: AI and the Rese of Broadcast Personalization - Tech Week 2026 · 8:52

How are AI and data transforming the future of live sports? In this session, sponsored by Sportradar, Brian Josephs (VP, Americas at Sportradar) breaks down how personalized broadcasts, real-time data, and AI-driven insights are reshaping the modern sports fan experience. From evolving fan expectations to interactive streaming innovations like Peacock’s Performance View, this presentation explores how technology is unlocking deeper storytelling, predictive analytics, and scalable content creation across sports media. If you're in sports media, streaming, production, or tech—this is a must-watch look at where live sports are headed next. 00:00 – Introduction & speaker welcome (Sportradar) 00:47 – Evolution of sports fans + rising expectations 01:53 – AI + data foundations (NBA model & predictive insights) 02:52 – From “what happened” to “why” and “what’s next” 03:33 – Streaming innovations overview 03:52 – Peacock Performance View demo (interactive features & overlays) 04:20 – Key features recap: predictions, heat maps, real-time data 06:00 – Automated content creation at scale (AI-driven production) 08:20 – Key takeaways: personalization, AI impact, future storytelling

May 19, 2026