SBJ Executive Insight: Teamworks · 13:12

Dan Kaufman of Sports Business Journal interviews Kevin Barefoot, SVP of Business Development at Teamworks, in this edition of SBJ Executive Insight. The conversation explores Teamworks’ evolution as the “operating system for sports,” the company’s growth, and its impact on collegiate and professional athletic organizations. Topics include the consolidation of sports technology, the need for integrated solutions, differences between college and pro partnerships, and the importance of operational efficiency. The discussion also covers Teamworks’ new partnership with the NCAA, the launch of NIL-focused tools, and the company’s vision for the future of athletic departments. 00:01 Introduction & Guest Welcome 00:20 What Does “Operating System for Sports” Mean? 01:28 Growth of Sports Tech and Market Maturity 02:38 The Need for Consolidated, Integrated Tech Stacks 03:08 Serving Colleges and Pro Teams: Key Differences 05:16 Adoption and Integration Across Sports Organizations 07:12 Future Challenges and Why Teamworks Matters 09:57 NCAA Partnership and NIL Tools 12:58 Closing Remarks

October 7, 2024