Partner Insight: Innovative Fan Engagement Transforming the Game with Oracle - AXS DRIVE 2024 · 12:44

How are teams and venues redefining fan engagement in today’s digital-first sports world? In this Partner Insight session, we sit down with Phil Ross, Senior Sales Manager at Oracle, to explore how data, cloud technology, and AI are transforming the way fans connect with teams—before, during, and after live events. This conversation dives into what fan engagement really means, why personalization matters more than ever, and how platforms like Oracle CrowdTwist help organizations turn fan data into meaningful, loyalty‑driven experiences. From real-world examples to practical challenges teams face today, this discussion offers a behind-the-scenes look at the technology shaping the future of sports and entertainment. In this video, you’ll learn about: What “fan engagement” means in today’s sports and entertainment landscape How Oracle helps teams personalize experiences at scale The role of data and cloud technology in modern venues CrowdTwist and engaging fans pre‑event, in‑venue, and post‑event Why AI is the next major evolution in fan engagement Building flexible technology that solves today’s challenges—and tomorrow’s Whether you’re a sports executive, technology professional, or simply curious about how innovation is changing the game for fans, this Partner Insight delivers valuable takeaways and forward-looking perspectives.

July 31, 2025