Industry Insight: Inside T-Mobile Breakfast Bethpage: Reinventing Ryder Cup Fan Experience - BIS 2026 · 17:12

Leaders from the PGA of America and Omaha Productions break down the making of Breakfast at Bethpage—a bold, innovative live show designed to capture the energy, chaos, and excitement that traditional broadcasts miss. From a 10-year journey of experimentation with emerging tech (VR, 4K) to inspiration from ESPN’s ManningCast, this session reveals how the team partnered to bring a new, entertainment-driven format to golf. Hear how Peyton Manning’s passion for the sport, creative talent collaborations, and a digital-first mindset helped open the Ryder Cup to new audiences. You’ll also get an inside look at the real challenges: live production logistics, security hurdles, early morning shoot times, and pulling off a show in one of the most high-pressure environments in sports. Topics covered include: - The origin and evolution of Breakfast at Bethpage - Why traditional broadcasts miss the Ryder Cup’s most electric moments - How the ManningCast inspired a new format for golf - Partnering with Omaha Productions & Peyton Manning - Behind-the-scenes of live event production at scale - Talent strategy and reaching younger, digital-first audiences - The future of sports content across YouTube and digital platforms Featured Speakers: Kristen Herlihy, EVP, Omaha Productions Rob Smith, GM, Digital, PGA of America Moderator: Fahad Zahid, Head, Brand & Marketing, PGA of America 00:00 Opening & Welcome 00:52 Panel Introductions (PGA of America, Omaha Productions) 01:19 Setting the Stage + Video Intro 01:26 Breakfast at Bethpage Clip 02:25 What Makes the Ryder Cup Unique 03:12 The Origin Story (10-Year Journey) 04:03 Inspiration from ManningCast & New Formats 04:19 Partnership with Omaha Productions 04:42 Peyton Manning’s Role & Creative Vision 05:31 Live Production Challenges at the Ryder Cup 06:33 Security, Logistics & Venue Constraints 07:16 Early Morning Production Grind (2–3 AM Call Times) 08:48 Hosting the Show – Colin Jost Selection 10:25 Talent Strategy & Show Development 11:22 Live Show Risks & Memorable Moments 12:21 Building a Broader Audience (Younger + Female Fans) 13:28 Influencers & YouTube Golf Integration 14:14 Behind the Scenes Stories (Chef José Andrés) 14:51 Future of Sports Content & Innovation 15:41 Shift to Digital & YouTube Strategy 16:30 Athlete Crossovers & Content Expansion 17:04 Wrap-Up & Closing Remarks

June 10, 2026