How Technology Is Transforming the Live Sports Experience · 23:31

In this episode of SBJ Inside the Industry, host Tarick El-Bashir is joined by SBJ’s Joe Lemire, KPMG’s Dave Wolfe, and SBJ’s Abe Madkour to examine how teams and venues are evolving to meet rising fan expectations. The conversation explores the explosion of digital signage and mixed-use developments, how teams are using data to personalize every step of the fan journey, and the role of augmented and virtual reality in bringing fans closer to the action. The group also discusses how technology is improving accessibility, increasing sponsorship opportunities, and redefining what makes the in-venue experience unique. Sports execs featured in this episode: Amy Brooks, President of Global Business Development, NBA Raul Fernandez, CEO, DXC Technology Joe Lemire, Senior Writer, Sports Business Journal Jez Lubenetski, EVP of Global Strategy & Consulting, The TEAM Abe Madkour, Publisher & Executive Editor, Sports Business Journal Dan Reed, Former COO, Meta Reality Labs Tina Thornton, EVP of Creative Studio & Marketing, ESPN Luke Tingle, Senior Project Manager, Daktronics Dave Wolf, Principal, KPMG 🔔Sign up for our FREE newsletter, SBJ 360. Get a concise, high-level overview of the most important stories shaping the sports industry—delivered to your inbox each weekday: https://bit.ly/4eCzx8C 00:00 Intro & Episode Setup 01:08 The New Era of Sports Venues & Technology 02:05 What’s Driving Innovation in Arenas 03:09 Evolution of Scoreboards & Digital Displays 05:25 The “E Factor”: Energy, Engagement & Experience 06:18 Is Bigger Always Better? 07:31 AI, Data & Personalized Fan Journeys 08:23 Inside DXC Technology & Sports Partnerships 09:32 How AI Is Changing Fan Interaction 10:35 Personalization & Integrated Data Platforms 11:27 Data, Revenue & the Intuit Dome Example 17:30 Money Minute 18:52 Improving Accessibility for Live Sports 22:00 Buy, Sell, Hold 23:30 Closing Thoughts #sportsbusiness #sportstech #stadium #fanexperience #techinsports #insidetheindustry

May 26, 2026