Industry Insights: Driving Revenue with Modular Infrastructure - IAF 2025 · 19:50

As athletic departments seek new ways to generate revenue and enhance fan experiences, modular infrastructure is gaining traction as a flexible, cost-effective solution. From temporary premium seating and hospitality suites to pop-up training facilities and event spaces, modular design empowers programs to scale operations, test new ideas, and unlock new revenue streams—without long-term capital investments. This session will explore how forward-thinking athletic departments and their partners are using modular infrastructure to drive growth, increase agility, and meet the evolving demands of fans, athletes, and administrators alike. Jason Tedrow, CEO, InProduction ✅ Introduction 00:00 – Session opens; Jason Tedrow introduced. 00:20 – Modular infrastructure defined as fastest, most cost-effective way to add revenue-generating seating and hospitality. ✅ Overview & Examples 01:36 – Mentions projects at Florida State and Northwestern; video examples of modular solutions. 03:21 – Key insights: uniqueness of solutions and modular construction for revenue generation. ✅ Core Use Cases 04:07 – Modular benefits: speed, cost-effectiveness, scalability. 04:47 – Four main use cases: Maintain operations during construction. Boost capacity using underutilized space. Hospitality anywhere. Cost-effective market entry. ✅ Case Studies 05:35 – Northwestern: 12,000-seat temporary stadium built in 64 days; later expanded. 07:05 – Penn State: Added 9,000 seats and hospitality during stadium renovation. 08:02 – Tampa Bay Buccaneers: 3,600 modular seats sold out in 3 days, generating $10.8M revenue. 09:01 – NFL training camps: Detroit Lions, Jets, Cowboys using modular for fan engagement. 10:20 – Florida-Georgia game: Added 17,000 seats at Jacksonville stadium. 11:32 – Tennessee baseball & softball: Multi-level hospitality decks and VIP seating. 12:44 – Georgia Baseball: Standing-room-only modular solution; Savannah Bananas example. 13:57 – Las Vegas F1 Grand Prix: Complex modular hospitality structures at Venetian and track. 15:46 – Space Cube product: Modular boxes for hosting fans pre/post-game. 16:21 – Baylor & UVA: Modular hospitality under scoreboards; premium booster spaces. 17:07 – Phoenix Open: Million sq. ft. of hospitality; first 4-level temporary structure in North America. 18:05 – University of West Florida: Bleachers for on-campus games. 18:49 – Miami MLS Cup: Temporary stadium solution; scalability from 200 seats to 20,000. ✅ Closing 19:47 – Wrap-up and thanks.

December 10, 2025