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Industry Insights: The Digital Playbook Inside the Tech That's Driving LAFC Fandom - AXS 2025 · 15:15

Discover how LAFC and BMO Stadium are redefining fan engagement through cutting-edge technology. Christian Lau, CTO of LAFC, shares the journey from digital ticketing to biometrics, autonomous retail, and global expansion strategies. Learn how tech innovation is shaping the future of sports fandom. ✅ What You’ll Learn: How LAFC built a robust tech stack from the ground up The evolution of mobile and digital fan experiences Autonomous retail and biometrics in stadiums Global growth strategies and the impact of major signings The future of loyalty, AI, and mobile innovation Timestamps 00:00 – Welcome & Introduction 00:39 – Christian Lau’s Role & LAFC Tech Journey 02:13 – Evolution of Digital Strategy: From Tickets to Passes 03:16 – Integrations: Mapping, Metro & Biometrics 04:10 – Criteria for Tech Partnerships & Fan-Centric Innovation 05:26 – App Evolution: From Launch to Dual-Mode Design 07:10 – Mobile Wallet & Hospitality Tech Enhancements 07:26 – Autonomous Retail: Amazon “Just Walk Out” & Magen 08:35 – Results: Increased Sales & Tech Adoption Across Events 09:35 – Beyond Sports: Tech Inspiration from Other Industries 09:52 – AI Initiatives & Enterprise Workflow Automation 10:55 – Mobile Driver License & Autonomous Age Verification 12:00 – Future Vision: Global Expansion & Next-Gen Fan Engagement 13:11 – Biometrics, Loyalty Integration & Membership Innovation 14:11 – Closing Remarks & What’s Next for LAFC

September 17, 2025

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