Industry Insights: Beyond the Dashboard: Building Trust - AXS DRIVE 2025 · 24:07

Join industry leaders from the Chicago Bears, LAFC, and Two Circles as they dive into the critical topic of bridging the gap between data teams and business executives. This session explores how organizations can move beyond dashboards to build trust, foster collaboration, and drive real business impact through data. What You’ll Learn: Why trust and credibility matter more than dashboards Strategies for aligning analytics with organizational goals How to break down silos and create cross-departmental partnerships Hiring for soft skills vs. technical skills in data roles Real-world examples from sports organizations and agencies Perfect for data professionals, business leaders, and anyone looking to leverage analytics for strategic decision-making. 👉 Don’t forget to like, share, and subscribe for more industry insights! ✅ Timestamps 00:00 – Welcome & Session Overview 01:00 – Introduction of Panelists 01:47 – The Journey: Evolution of Data in Sports 03:10 – Challenges in Breaking Down Silos 03:58 – What Does “Building Trust” Really Mean? 04:52 – Data as a Tool, Not the Solution 05:37 – Listening First: The Psychology of Trust 07:15 – “Never Say No” – Why Collaboration Matters 08:33 – Trust Creates Value: Real Examples 09:22 – Balancing Overwhelming Requests 11:02 – Hiring for Data Roles: Soft Skills vs. Technical Skills 13:07 – Storytelling with Data: Why It’s Critical 14:14 – Audience Q&A: Marketing & BI Collaboration 15:17 – Transforming Marketing Attribution Through Partnership 17:06 – Driving Organizational Change & Overcoming Resistance 18:33 – KPI Dashboards: Chicago Bears Example 20:29 – KPI Dashboards: LAFC Example 22:31 – Vanity Metrics vs. Metrics That Matter 22:48 – Data Infrastructure: Snowflake & Hybrid Solutions 23:50 – Closing Remarks & Key Takeaways

September 16, 2025