Partner Insight: The Home Team Advantage Jersey Mike's Formula for Engaging Communities - 2024 BIS · 20:23

This session explores how Jersey Mike’s has built a powerful community-first sports marketing strategy rooted in youth, high school, and collegiate sports. Jeff Hemschoot shares how the brand balances national scale with hyperlocal activation through giving back, grassroots partnerships, and authentic engagement with Gen Z and Gen Alpha audiences. The conversation highlights Jersey Mike’s long-term approach to trust, local relevance, and brand growth through purpose-driven sponsorships. Key Topics: - Community-First Sports Marketing & Local Activation - Youth, High School & Gen Z Engagement Strategies - Authenticity, Giving Back & Long-Term Brand Trust Chapters: 00:00 – Welcome, Background & Jersey Mike’s Growth 02:24 – How Sports Marketing Fits Jersey Mike’s Strategy 04:13 – Community First: Local Giving as a Brand Pillar 06:41 – Youth & High School Sports: Reaching the Next Generation 08:01 – Activations in Action: Schools, Rally Kits & Parents 12:15 – Expansion Strategy: College, Emerging Sports & NIL 15:45 – Brand Partnerships: Fanatics, Pepsi & Driving Loyalty 18:33 – Authentic Storytelling: Why Danny DeVito Works 20:06 – Final Takeaways: Trust, Community & Long‑Term Growth

July 31, 2025