SBJ Executive Insight: Paragon Marketing Group 2023 · 10:53

This SBJ Executive Insight features Amy Rouse from Paragon Marketing Group. The conversation centers on youth sports, exploring the personal and professional perspectives of a parent and industry expert. Topics include the impact of the pandemic on youth mental health, trends in participation among girls and boys, the fragmented landscape of youth sports, and how brands engage with young athletes. Amy shares insights on the journey from youth to collegiate sports, the importance of foundational life skills, and offers advice for parents, caregivers, and industry leaders on supporting children through sports. 00:01 Introduction & Guest Welcome 00:43 Personal Perspective: Parenting & Youth Sports 02:00 Pandemic Impact on Youth Mental Health 03:09 Trends in Girls’ and Boys’ Engagement 04:09 Brand Data Needs & Market Fragmentation 05:10 How Youth Sports Are Fragmented 06:06 Future Outlook: Continued Fragmentation & Collaboration 07:03 Brand Support: Youth to Collegiate Journey 08:31 Optimism for Youth Sports & Foundational Skills 09:29 Advice for Parents, Caregivers, and Industry 10:27 Closing Remarks & Takeaways

October 7, 2024