Marketing

Vet Tix hopes more activations to come

Bank of America paired up with nonprofit Vet Tix to provide $2.25 million in free tickets so that military members and first responders can take loved ones to the games.

Owning The Fourth

MLB pulls into drive-in theaters to fire up Fourth of July celebrations.

The Prediction Game

We had a lot of questions about prediction markets. We bet you do, too.

Tom’s Twins

Tom Pohlad aims to restore trust of the fan base in Minnesota.

Guardians Guide

MLB team exec Brian Barren leans into fan culture to boost franchise.

Best Sports Business Cities: 2026

For SBJ’s fourth annual Best Sports Business Cities™ effort, we went back to our 2023 roots and looked at the overall wins, losses and sustained successes of the 2,384 markets that are the home of at least one professional or Division I college athletic program, a permanent event or a major stakeholder; read more about our methodology.

#1 - Atlanta #2 - New York City #3 - Indianapolis
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From behind-the-scenes access to events, facilities and attractions to exclusive breakdowns and interviews from SBJ's reporters, we provide an insider's look into some of the compelling stories around the sports industry.

On My Mind: Matt Hong on Why USA Sports Is Betting Big On Change

On My Mind: Matt Hong on Why USA Sports Is Betting Big On Change

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MEDIA NEWS

Bucks do one-year OTA deal with Milwaukee’s MY24

The Bucks have chosen an over-the-air template for the 2026-27 season, partnering with Rincon Broadcasting Group’s MY24 in Milwaukee in what sources called a one-year solution until the NBA launches its centralized hub two seasons from now.

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Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.
-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.
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