$12M -- Amount in earned media generated for Kellanova by its viral edible Pop-Tarts mascot at the Pop-Tarts Bowl (SPORTS BUSINESS JOURNAL, 1/8 issue).
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$12M -- Amount in earned media generated for Kellanova by its viral edible Pop-Tarts mascot at the Pop-Tarts Bowl (SPORTS BUSINESS JOURNAL, 1/8 issue).
