Frito-Lay's NFL playoff campaign leading up to Super Bowl LVIII uses former NFLers Rob Gronkowski, Marshawn Lynch and Troy Polamalu and a host of fans to "posit that fresh bags of Lay’s, Ruffles, Doritos or Cheetos ... 'taste like winning the Super Bowl.'" The 30-second “Taste of Super Bowl” spot from Frito-Lay’s in-house team "debuts during the NFL playoffs Jan. 13 on Fox and will run through Super Bowl LVIII." The company also will be in Las Vegas with a “Chip Strip” Super Bowl activation on the Brooklyn Bridge at the N.Y.-N.Y. Hotel Feb. 7 through 11 (ADWEEK, 1/8).
