The NFL is teaming up again with 72andSunny for the league's ad in Super Bowl 59, marking the sixth straight year of the two collaborating. Details for the spot have not been provided. The agency has "played a key role in its 'helmets off' marketing strategy," which reveals active and former players and "has them interact with celebrities and upstart athletes onscreen." This year's ad will "follow on a 2024 spot that focused on NFL academies and games at points all over the globe." The ad is likely to have a "broad worldview" with the NFL holding its first regular-season games in Madrid and Berlin (ADWEEK, 10/17).
NFL, 72andSunny again team for Super Bowl 59 ad
