Learfield is set to announce a multiyear renewal with Mississippi State, sources told SBJ. An official announcement is expected on Thursday.
Learfield, which has worked with MSU for 16 years, will be the exclusive rights holder managing multimedia and sponsorships for the school. The deal also includes a renewal with Sidearm Sports -- the provider for MSU's website, mobile app and streaming platform.
The partnership, too, will allow MSU Bulldog Sports Properties -- Learfield's on-campus arm -- to explore assets such as on-field and on-court logos at Davis Wade Stadium and Humphrey Coliseum.
