- Total direct spending associated with the U.S. sports travel sector was $47.1 billion, and Americans took a record 204.9 million sports event-related trips within the U.S. in 2024, reports SBJ’s David Broughton.
- Chipotle agreed to a multiyear renewal of its North American sponsorship deal with the NHL and formed a new marketing relationship with the NHLPA, writes SBJ’s Alex Silverman.
- Former Marlins GM Kim Ng is the first commissioner of the Athletes Unlimited Softball League, which launches its inaugural season on June 7, reports SBJ’s Juwan Watson.
- Texas QB Arch Manning expanded his rights deal with Panini America, adding autographed memorabilia, notes SBJ’s Terry Lefton.
- Elevate is linking up again with boxing’s Most Valuable Promotions, setting up VIP hospitality packages for the upcoming trilogy fight between Katie Taylor and Amanda Serrano at Madison Square Garden, writes SBJ’s Adam Stern.
- NWN’s new five-year deal with the Kraft Group includes the company’s sports interests -- the Patriots, Revolution and Gillette Stadium -- and includes a sponsorship element and upgrading technology at its assets, reports SBJ’s Bret McCormick.
- Cleveland Soccer Group is launching a franchise in the new WPSL pro women’s soccer league just months after missing out on an NWSL expansion franchise, writes Silverman.
- ESPN Bet operator Penn Entertainment rolled out a new Mint Club designation that rewards those who link their ESPN and ESPN Bet accounts with access to weekly members-only promotions and giveaways, notes SBJ’s Bill King.
- PGA Tour Superstore CEO and Executive Chair Dick Sullivan will retire from his day-to-day duties as CEO this summer, reports SBJ’s Josh Carpenter.
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