Power Players: Brand Builders — Adidas North America

Adidas
Chris McGuire
Vice President, Sports Marketing

Since joining Adidas in 1999, Chris McGuire has forged partnerships with some of the most recognizable properties and figures in sports. A 2009 SBJ Forty Under 40 honoree, McGuire was a driving force behind Adidas becoming MLS’s exclusive uniform partner in 2005, a relationship that remains intact today. He also has signed the likes of Patrick Mahomes, Anthony Edwards, James Harden, Trinity Rodman, Candace Parker, Donovan Mitchell and Travis Hunter to the “three stripes.”



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