Elizabeth Brady
Executive Vice President and Chief Marketing, Customer and Communications Officer
Dave Marsey
Senior Vice President, Media and Sponsorships
Insurance remains one of the most competitive categories, with many brands spending well beyond their market share to achieve greater share of voice. After nearly seven years at Allstate, Elizabeth Brady heads marketing for one of the most visible brands within the college sports space. The “Good Hands” nets on collegiate fields have been around since 2005, while Allstate’s Sugar Bowl naming rights started in 2007. She has expanded the program to include the Good Works Teams, in partnership with NACDA and AFCA, generating millions of dollars in support of student-athlete scholarships. Dave Marsey, with Allstate since 2021, propelled the company into marquee sports moments with prominent placements in ESPN’s “Monday Night Football” halftime show, Prime Video’s “Thursday Night Football Nightcap” postgame show and NFL Sunday Ticket on YouTube TV.
