Casey Hurbis
Chief Marketing Officer
Sportsbook BetMGM shifted from brand building to focus on the avid segment of sports bettors in the last year, leading to a dial-back on its national ad spend and an emphasis on its portfolio of team sponsorships, which at 23 is the largest of any U.S. sportsbook. Casey Hurbis brought a wealth of experience in that realm when he joined BetMGM as its CMO in January. He previously was CMO at Rocket Mortgage, which played heavily in sports.
