- As part of this week’s Super Bowl coverage in the magazine, my SBJ colleague Josh Carpenter details how NBC plans to use the Big Game to promote the Milan-Cortina Olympics, as well as the NBA and MLB.
- ESPN saw its second-best monthly audience on record in January, as strong numbers for the CFP and NFL playoffs helped sustain a strong growth story for the cable network on the heels of 2025 being its best year since 2017.
- Bob Iger said Monday morning that the Disney/ESPN acquisition of NFL Network closing ahead of time will give the company an upper hand ahead of the company’s Super Bowl in 2027.
- TKO Group and Paramount Skydance feel good about the start to their new alliance in combat sports, but the sides still appear to have plenty of work ahead to make the deal pay off in the long term — and address investor scrutiny, as SBJ’s Adam Stern details in this week’s magazine.
- My guest for the latest episode of the SBJ Sports Media Podcast is FanDuel’s Christian Genetski, who provides insight on how sports betting influences TV viewership.
- Fox will air a record 70 FIFA World Cup matches this summer on the broadcast network, including every match from the Round of 16 through the Final. That figure is double the number of matches that the network carried in 2022.
- ESPN saw its second-best monthly audience on record in January, as strong numbers for the CFP and NFL playoffs helped sustain a strong growth story for the cable network on the heels of 2025 being its best year since 2017.
- NBC is bringing on Anthony Rizzo as one of its lead MLB analysts as it returns to coverage of the league. The network is also close to signing a deal with Clayton Kershaw to serve as an analyst, but sources noted Kershaw would only be doing a couple of weeks of work.
- The NBA’s Tap to Watch initiative, which launched before this season and is a Sports Business Awards: Tech 2026 nominee, continues to yield results for the league, driving fans to more than 10 million live game streams, with nationally televised games making up 75% of that engagement.
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