In this week’s issue:
- So just how do you take America’s biggest sporting event and make it even bigger? SBJ’s Ben Fischer looks at how the Super Bowl still has plenty of room to grow.
- SBJ introduces the 10 Most Innovative Tech companies that will be profiled in May and honored during SBJ Tech Week. Just who is pushing the sports industry forward with their technological initiatives, products or services?
- The IOC’s new model for hospitality has raised questions about its financial viability. SBJ’s Rachel Axon, Chris Smith and Bret McCormick examine the challenges facing exclusive hospitality provider On Location.
- TKO Group made it through its first round with Paramount as its new media rights partner. SBJ’s Adam Stern gives the post-fight report from Las Vegas.
- SBJ’s Terry Lefton also reports from Las Vegas from the Sports Licensing & Tailgating Show, where tariffs were the common topic of discussion.
- SBJ’s Bill King reveals that the PGA Tour is greatly increasing its betting content, devoting eight hours of daily betting-focused coverage from each of a dozen events.
