ATLANTA -- FIFA CBO Romy Gai said at the SBJ Business of Soccer conference that the governing body has sold all 16 of the global sponsorship packages available for the 2026 World Cup. This includes the organization’s top two corporate partnership tiers: FIFA Partners and World Cup Sponsors. FIFA has yet to announce the brand that has purchased the last global sponsorship position.
Gai noted there are two sponsorship packages remaining within the regional Tournament Supporter tier.
In its revised 2026 budget, FIFA said it expects marketing rights to generate $1.8B, accounting for 20% of its forecasted $8.9B in revenue for the year.
