- Billy Payne built a legacy by bringing the Olympics to Atlanta and a modernized business approach to Augusta National. SBJ’s Bill King profiles our first Champions honoree of 2026.
- And speaking of Augusta National, SBJ’s Josh Carpenter and Ethan Joyce talk ticketing, trademarks, TV and … those cups … that define the Masters as one of the most unique events in sports.
- Baseball teams are getting creative with in-house studios to produce content that can boost fandom and the bottom line. SBJ’s Mike Mazzeo highlights some of the work now on display.
- SBJ’s Terry Lefton tells the story behind a unique sponsorship in the Class A Pioneer League that will see a traveling team adopt the name RedPocket Mobile after the cell carrier brand.
- The NWSL has launched an advisory board of influential investors, highlighted by such names as Eli Manning, Brandi Chastain, Grant Hill and Aly Raisman, who will dream up fresh ideas for the league to accelerate growth.
This Week’s SBJ: Billy Payne’s transformational work
