- As the WNBA was working through uncertainty on the labor front, it was largely business as usual for the league’s sponsorships team, reports SBJ’s Mike Mazzeo.
- Nike is entering professional lacrosse by signing a deal with the Premier Lacrosse League and its affiliated Women’s Lacrosse League to become the official apparel partner of both properties through 2028, per SBJ’s Irving Mejia-Hilario.
- ESPN saw healthy viewership growth in Q1, and a 14% increase for its studio shows was a big part of that, as “The Pat McAfee Show,” “Get Up” and “NBA Today” saw record Q1 audiences along with the 2pm ET and late-night Scott Van Pelt-helmed windows of “SportsCenter,” writes SBJ’s Austin Karp.
- CBS Sports Network will televise 10 Southern Conference regular-season men’s basketball games annually, doubling the previous annual commitment, as part of an extension of their deal through the 2031-32 season, reports SBJ’s Ben Portnoy.
- The WNBA and Mars have inked a multiyear deal making the M&M’s brand the league’s official chocolate sponsor in a newly created category that includes plans for Mars to activate at tonight’s WNBA Draft, writes SBJ’s Na’Andre Emerson.
- Baseball and softball event operator Perfect Game has developed a discount ticketing program with the Royals, Astros, and Cardinals, according to SBJ’s Ethan Joyce.
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