WWE launches fan membership program

On Location’s WrestleMania Elite package elevates fans to the WWE stage, with a walk-out, photo opps, merchandise and a chance to meet their favorite Superstar. On Location

WWE has launched an annual membership program called “Club WWE” that will give fans exclusive access to a variety of perks. The program was revealed Monday on “RAW,” with the announcement coming via John Cena.

The membership fee and launch date were not disclosed for what the company is calling, the “ultimate insider membership program.”

Members will get early access to members-only merchandise drops and 24-hour early access for tickets for premium live events and shows, along with bonus behind-the-scenes content. The program also will include a members-only online fan community and a points-based rewards system for future purchases.

Fans can join a waitlist for the program, with founding members receiving a welcome pack upon registering. The waitlist signup asked for contact info and the respondent’s favorite WWE performer.



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