ESPN expands WWE partnership, brings fan activations to CFP host cities
ESPN and WWE are extending their partnership into college football by rolling out fan-driven experiences during the CFP. Coming to Miami on Jan. 16 at a joint WWE and ESPN fan activation at the Miami Beach Convention Center is a custom CFP National Championship title belt, which features co-branded ...
Source: WWE signs non-exclusive pact to bring full archive to Netflix
WWE is expanding its long-term pact with Netflix, signing a non-exclusive deal that will make the streaming service the new U.S. home for its vast content library, a source tells SBJ. Terms of the deal were not disclosed. Starting today, U.S. subscribers on Netflix can stream every premium live even...
State of Play
Sporting KC signs St. Luke's; John Cena's swan song in WWE; MiLB in-game tech; 2028 Olympics tickets; Audi's fresh identity in F1; Baron Davis collab with Urbane & Gallant.
SBJ IAF: ACC’s Phillips explores CFP format, revenue, PE’s role in college sports
From his seat on the NCAA BOG to his role shaping the CFP as president of the Collegiate Commissioners Association, ACC Commissioner Jim Phillips is helping steer the college sports industry through seismic shifts in governance and realignment.
Influence 125: Peyton Manning, Omaha Productions
Influence 125 highlights the most influential sports business figures of the past quarter-century. See the list.
SBJ Dealmakers: Private equity redefining sports investment playbook
Private equity is reshaping the playbook for sports investment, as industry leaders explore new models aimed at driving growth, liquidity, and global reach in an era of escalating franchise valuations.
WWE PLE set for return to United Center after 30-year hiatus
WWE will bring its first premium live event in over 30 years back to the United Center, hosting next year’s Elimination Chamber at the arena on Feb. 28. The company partnered with Choose Chicago to bring one of its top events back to the United Center, the largest capacity arena in the U.S.
SBJ Live: NBA and media partners preview new broadcast landscape
The NBA tips off its 2025-26 season next week on Oct. 21 under a new 11-year, $76B media pact that ushers in a new broadcast era, blending new and returning platforms where fans will watch games. The NBA’s new media deal spreads games across ESPN/ABC, NBC/Peacock and Amazon Prime Video, reshaping tr...
Michael Irvin partners with Sun and Sky, Blue Wire for YouTube channel growth
Pro Football HOFer Michael Irvin is taking a strategic approach with his new YouTube channel, teaming with Sun and Sky Entertainment and Blue Wire to leverage their expertise in creative and technical direction and ad sales to maximize growth.